Selfridges removes single-use beauty wipes in latest sustainability pledge

The latest move reinforces Selfridges’ commitment to tackle the issue of ocean plastics since the launch of its Project Ocean campaign almost a decade ago.

Selfridges has removed all single-use beauty wipes from sale and usage in its beauty halls and replaced plastic-based cloths with recyclable or re-usable alternatives.

The luxury department store’s latest sustainability commitment comes after a survey it conducted that 20 per cent of consumers use beauty wipes at least once a day.

Selfridge’s survey added that 35 per cent of those consumers considered single-use beauty wipes a necessity to their beauty regime, while 13 per cent of consumers flush single-use wipes down the toilet.

Retail Gazette