Who will bring the gift and what will be on the festive table? – Ynsight Research netnography

By: Trademagazin Date: 2022. 12. 22. 15:19

2022 may not have turned out to be our favorite year, but soon the holidays will arrive, the gifts will arrive, the family will get together and we can finally rest after the whole year’s rush. (…ideally. For those who suffer two strokes and a few nervous breakdowns during this period due to the organization, the family banzai, or perhaps the exam period, we would like to express our sympathy.)

The Ynsight Research team also got into the festive mood, so they decided to create a large Christmas panorama using the method of netnography. As part of our research, all public online content (tweets, Facebook posts and comments, newspaper articles and forum discussions) that appeared related to the topic during the last 3 months was analyzed. During the examined period (September 21, 2022 – December 21, 2022), we registered a total of 9,162 appearances, which received 143,739 user reactions.