Who will bring the gift and what will be on the festive table? – Ynsight Research netnography

The Ynsight Research team also got into the festive mood, so they decided to create a large Christmas panorama using the method of netnography. As part of our research, all public online content (tweets, Facebook posts and comments, newspaper articles and forum discussions) that appeared related to the topic during the last 3 months was analyzed. During the examined period (September 21, 2022 – December 21, 2022), we registered a total of 9,162 appearances, which received 143,739 user reactions.