Large-scale prize draw in domestic Hervis stores

Campaign objective:

Summer is always a great time to promote sports, and this time the agency’s team created creatives that promote the love of everyday sports. With the striking visuals, the goal is to attract new customers to Hervis stores and to generate real traffic.

Message:

Hervis always supports you, because you don’t have to be an elite athlete to exercise.

Creative concept:

When creating the campaign, the creative team started from the premise that the right equipment and clothing are at least as important to success as determination, perseverance, and training. A true fitness enthusiast does sports all year round, and in Hervis stores you can always find the equipment that helps you get on the imaginary podium. A wide selection of quality sports equipment, clothing and accessories await customers who this summer also have a chance to win HUF 500,000 in cash, gift cards of various amounts or a Garmin smart watch.