Big consumer behavior shifts in holiday shopping this year

Consumers will be taking a more considered approach toward Black Friday and the Christmas holiday spend though 20% of U.S. shoppers plan to spend more given a desire to shake off the gloom of the past six months brought on by the coronavirus and shaky economics.

In comparison, less then one in 10 U.K. shoppers, (9%) are budgeting more for this year’s holidays, according to a JRNI survey that polled 2,000 U.S. and U.K. consumers.

The survey, according to a press release, also reveals shoppers are seeking safe in-store and online purchasing and browsing experiences. They are embracing new technology and not just for greater convenience. Nearly a fifth of all polled plan to use online personal shopping appointments.

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