Lidl’s highly successful debut on TikTok

Lidl Germany made a superb debut on TikTok on 27 April, with more than 36 million views for its #movelikelidl challenge on its first day! With its presence on TikTok Lidl is expanding its social media presence. The new platform enables the discounter to better reach students and young professionals. On its first day only Lidl’s career page on TikTok reached 34,000 followers and over 230,000 likes