Pepsi’s big shot in the energy drink market
PepsiCo Inc opened a new front in its battle with Coca-Cola Co in the energy drinks market, with a USD 3.85 billion deal to buy Rockstar Energy Beverages. The deal is also the latest move by PepsiCo to reduce the company’s dependence on its core sugary drinks and salty snacks. PepsiCo already distributes Rockstar products in some markets, and has a smaller presence in the energy drink segment with its Mountain Dew Kickstart and Mountain Dew Game Fuel brands.
Related news
Lactalis snaps up Portuguese cheese brand owner Sequeira & Sequeira
The French company will take control of cheese production operations…
Read more >Asahi acquires Winconsin-based Octopi brewery
Asahi Europe & International (AEI), the international business unit of…
Read more >Monster Energy rolls out alcoholic ice tea
In January Monster Energy launched a range of hard ice…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >