Pepsi’s big shot in the energy drink market
PepsiCo Inc opened a new front in its battle with Coca-Cola Co in the energy drinks market, with a USD 3.85 billion deal to buy Rockstar Energy Beverages. The deal is also the latest move by PepsiCo to reduce the company’s dependence on its core sugary drinks and salty snacks. PepsiCo already distributes Rockstar products in some markets, and has a smaller presence in the energy drink segment with its Mountain Dew Kickstart and Mountain Dew Game Fuel brands.
Related news
Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >
PepsiCo under pressure: falling profit expectations, tightening regulations, falling demand
PepsiCo has cut its profit outlook for this year, as…
Read more >
Starbucks shakes up RTD lineup with energy drinks
The world’s largest coffee chain is seeking a bigger slice…
Read more >Related news
New bill would protect traditional checkouts in large stores
The leader of the Christian Democratic People’s Party faction, István…
Read more >
Organic food is only sold in Hungary through imports – public catering could be a breaking point
Although the domestic retail turnover of organic food is growing…
Read more >
The single market would get a new boost: EU strategy to break down trade barriers
The European Commission is set to revamp the single market…
Read more >
