Pepsi’s big shot in the energy drink market
PepsiCo Inc opened a new front in its battle with Coca-Cola Co in the energy drinks market, with a USD 3.85 billion deal to buy Rockstar Energy Beverages. The deal is also the latest move by PepsiCo to reduce the company’s dependence on its core sugary drinks and salty snacks. PepsiCo already distributes Rockstar products in some markets, and has a smaller presence in the energy drink segment with its Mountain Dew Kickstart and Mountain Dew Game Fuel brands.
Related news
Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could…
Read more >PepsiCo under pressure: falling profit expectations, tightening regulations, falling demand
PepsiCo has cut its profit outlook for this year, as…
Read more >Starbucks shakes up RTD lineup with energy drinks
The world’s largest coffee chain is seeking a bigger slice…
Read more >Related news
Viktor Orbán spoke about the extension of the margin freeze
A decision on extending the margin freeze to household and…
Read more >From June, it will be illegal to sell energy drinks to those under 18 – this is how home delivery will be controlled
Hungary’s Parliament has unanimously passed a bill that bans the…
Read more >Serious negotiations are underway to end the tariff war
Only with sincere intentions can we negotiate – this is…
Read more >