Pepsi’s big shot in the energy drink market
PepsiCo Inc opened a new front in its battle with Coca-Cola Co in the energy drinks market, with a USD 3.85 billion deal to buy Rockstar Energy Beverages. The deal is also the latest move by PepsiCo to reduce the company’s dependence on its core sugary drinks and salty snacks. PepsiCo already distributes Rockstar products in some markets, and has a smaller presence in the energy drink segment with its Mountain Dew Kickstart and Mountain Dew Game Fuel brands.
Related news
Italian cured meat business Trinità acquired by local investor
Fondo Italiano d’Investimento said it will aim to consolidate Trinità’s…
Read more >The Body Shop: Beauty industry tycoon closes in on deal
Entrepreneur Mike Jatania, who made his fortune building cosmetics brands,…
Read more >Fortenova takeover by Croatia businessman gets EU clearance
Fortenova makes drinks brands including Jana water and iced teas,…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >