Reckitt Benckiser Partners With Yoyo In France For Plastic Recycling Pilot

British household goods maker Reckitt Benckiser has announced a partnership with French start-up company Yoyo to step up plastic recycling.

The initiative will involve a five-month pilot project aimed at collecting a minimum of 1 tonne of plastic, or the equivalent of 33000 bottles, across ten districts of Lyon.

Presently, only 29% of French household plastic is properly recycled, which is significantly lower than the European average, the company said.

ESM