What makes a workplace appealing?

This year was the first that Hungary took part in the world’s biggest independent employer branding study. The research is related to the Randstad Award and we asked Sándor Baja, managing director of Randstad Hungary about the details. T.M.: – We hear about employer branding more and more often – is it just a new buzzword or can a company really profit from caring about employer brand building? – Sándor Baja: When it comes to human resources the key to efficiency is to have employees work in positions that suit their capabilities the best and to pick the best person for a job. In Q4 2013 there were 18 percent more vacancies than a year before, while the number of registered job seekers was down 28 percent. According to our own statistics, 40 percent of companies are actively seeking new employees. T.M.: – What is it exactly that Randstad studies? – We conducted our global research for the 14th time on people’s opinion about the biggest employers and the most important factors in choosing a workplace. The survey is completely independent, it was implemented by prestigious Belgian company ICMA with the participation of 200,000 (5,500 from Hungary) people from the 18-65 age group in 23 countries. T.M.: – What did the survey reveal to be most important for Hungarian employees? – 40 percent of Hungarians choose a workplace based on the salary – this factor is the most important at global level too, and its importance grew since last year. Other important factors in the last few years included long term employment and benefits, but as the recession is ending people seem more wiling to switch workplaces. T.M.: – What can convince them to stay other than the salary? – In addition to benefits and the safety of long term employment a pleasant workplace atmosphere and life-work balance. For women flexible working time is important, while men are motivated by career building opportunities. T.M.: – What is employees’ opinion about the FMCG and retail sector? – The biggest players are very well known – for instance 97 percent of employees know Tesco – but are less popular than famous. DM-Drogerie Markt is the only company in the sector where more people would like to work than the number of those who would refuse an offer. The FMCG sector has a better reputation, for instance Nestlé is a rather attractive firm as every second employee would work for them and Pick also got good results in the survey.

A képen balról jobbra: Takács Nóra (műsorvezető), dr. Pellioniszné dr. Paróczai Margit (Richter Gedeon), Mike Nixon (Nestlé), Manuela Meske-Schubert (Audi), Németh Ákos (Mercedes),
Kalocsai Péter (Samsung), Szigeti Ágnes Andrea (Magyar Telekom), Baja Sándor (Randstad)