Small easy changes can lead to sustainable weight loss

By: trademagazin Date: 2019. 09. 17. 10:08

Previous research conducted by Dr. Brian Wansink through the Food and Brand Lab has shown that making small easy changes to our eating habits on a consistent basis can lead to sustainable weight loss. The challenge lies in figuring out which changes work for each individual and how to stick with them long enough to make them second nature. To find answers to these questions, Cornell University researchers launched the National Mindless Eating Challenge (NMEC), an online healthy eating and weight loss program which focused on simple eating behavior changes, instead of dieting.

Upon signing up for the NMEC participants were asked a series of questions about their eating goals, background, and well-being. Based on their answers, they were sent three customized tips to follow for a month. All tips were founded on research and based on Dr. Brian Wansink’s book “Mindless Eating: Why We Eat More than We Think” (Bantam, 2006). Participants could download a checklist to track their adherence to tips and receive email reminders to keep them on track. At the end of each month they were expected to send in a follow-up survey.

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