Every fourth Hungarian would like to improve their digestive well-being, but doesn’t know how

One in four Hungarians (26%) would like to improve their digestive well-being, but they lack the necessary knowledge to do so – shows the recent study, which was commissioned by Danone by the NMS Market Research Agency*, with the professional support and guidance of the Hungarian Dietitians’ National Association. The results of the study show that although 60% of Hungarians regularly think about their general physical well-being, and 54% about their mental well-being, there is still a significant lack of information regarding digestive well-being. The Digestive Well-being Program questionnaire (www.emesztesijollet.hu) now helps anyone take the first steps with personalized support.

Common Digestive Problems

According to a representative survey, two-thirds of Hungarians regularly experience some kind of digestive problem, with 24% experiencing these symptoms on a weekly basis. Bloating is by far the most common digestive disorder, and more than half of those affected struggle with multiple problems at the same time. These symptoms are more common among women, especially in the 35-44 age group, and among those who experience daily stress or poor sleep quality.

Lack of awareness

Despite the fact that the majority of Hungarians make conscious decisions when it comes to their dietary choices, only 35% take digestive well-being into account. 50% of those surveyed also revealed that they regularly buy the same ingredients, and therefore follow a similar diet week after week.

Although the research found that 75% correctly identified at least one well-balanced, digestive-supporting snack (yogurt**, berries and seeds), the majority are still unsure how to improve their digestive health. This uncertainty is even more pronounced among 18-34 year olds.