Everything you wanted to know about the Christmas gift shopping

Christmas is the most beautiful time of the year. Gift-giving is an integral part of Christmas, so the MOM Park with the contribution of GfK Hungária was searching for the answer, what characterizes the Christmas shopping today – there were several surprising results.

During the pilot research, the whole process of buying gifts was investigated from planning to purchasing.

It turned out that writing a list is still an effective method – although mainly women use it. Most of them stated that they do not write any list, but think about what they want to buy to whom, so pulse-like decision purchase is rare. Contrary to the stereotypes, the men more frequently fall victim to the temptation of an unplanned purchase.