What is premiumization – Picture of the day

By: Ipacs Tamás Date: 2023. 01. 09. 08:53

We have dissected the concept of premiumization several times – although we have never found a more appropriate translation for the English word premiumization, examples are even more absurd. Now, for example, the “revaluation” of a fast food product – immediately multi-level: only a thousand of the McDonald’s burger cardboard box decorated with precious stones were made.