GfK introduces AI-supported software platform

GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron: an integrated, AI-powered software platform. Decision-makers can use gfknewron to access market, consumer and brand data from a single source to answer questions like: What was bought where and at what price? Who bought it and why? What should I do next to grow my business? AI-based predictions and practical guidance will support sustainable business growth. Launching gfknewron was a milestone in GfK’s transformation from classical market researcher towards an AI-supported powered data analytics and consulting company.//