Waitrose to use AI to offer personalised online shopping
Waitrose has invested in delivering personalised online shopping to its customers by using AI.
The upmarket grocer has struck a partnership with Netcore Unbxd, which will see it implement a suite of AI-driven tools, and develop new features that improve both the online search and browsing experience while also developing personalised experiences for customers.
In practice, the new partnership is expected to make search results more accurate and relevant for customers, making it quicker and easier to find what they need, according to the supermarket.
In addition, Waitrose will be able to automate the search experience by providing relevant results for more complex searches.
Waitrose director of online Laura Burbedge said: “We know that our customers are busy and have lots of demands on their time – they need to be able to quickly and easily fill their online shopping trolley with minimal effort.”
“Through working with Unbxd we have already seen a significant improvement in customers satisfaction with our search feature, with more personalised results.”
Burbedge said it would also be able to help customers with meal planning. For example, if they search for ‘what goes well with steak?’ online, it will be able to provide useful suggestions.
Related news
Getir to leave Western Europe
Quick commerce company Getir is preparing to leave all the…
Read more >Aldi to create 5,500 new jobs in the UK this year
In the UK Aldi is creating 5,500 new jobs as…
Read more >Diageo was the main sponsor of the domestic round of the Young Cannes Lions international creative competition
This year, Diageo was also the main sponsor of the…
Read more >Related news
BH AgrárTrend Index: the outlook for the Hungarian food industry has stabilized
The assessment of the situation of the actors of the…
Read more >GVH: The postponement of certain amendments to the Competition Act is justified
The Economic Competition Authority (GVH) agrees with the postponement of…
Read more >We can drink from these RevoCups this year
More than 400 works were submitted to the VÍZió graphics…
Read more >