Hot food in the second Amazon Go grocery store
Amazon opened second Go Grocery store in Redmond. The online giant is also claiming a place in the physical space, as it has opened Amazon Go, Go Grocery and latest Fresh stores in addition to the earlier aquired Whole Foods chain.
Amazon is testing store formats that best meet consumer needs for different types of locations and living areas.
Spacious and transparent
Based on comments in Google Guide this new Redmond store is nicer, bigger and more transparent than the one located in Seattle opened in February this year.
„It is a good place for quick, lite shopping. Grab and go lunch collection is great. It’s a lot cleaner and well stocked vs the one in Seattle downtown. Bigger and stocks produce, fruits, vegetables and even ready to go packed food.” the posts say.
he second Redmond location is 13,000 square feet, with a back-of-house that’s more spacious than the Capitol Hill location to allow for the preparation of its hot prepared items.
With a selling floor size of approximately 7,350 square feet, the store offers a selection of hot foods prepared in a back-of-house kitchen, Just Walk Out technology and an onsite Amazon Hub Locker+ where shoppers can pick up or return Amazon orders. Its range of prepared options include breakfast wraps, soups, hot sandwiches, sliced pizza, rotisserie chicken, BBQ ribs and baked goods
The impressive corner store’s daily hours are 7am to 10pm.
Suburban demands
The second location is more suburban than the first, and and its assortment appears to reflect that, offering fresh-prepared items that cover breakfast, lunch and dinner as well as a wider selection of baby products including diapers and wipes for parents having infants.
The onsite Hub Locker+ in Redmond also offers a contactless experience for shoppers — a significant asset during the novel coronavirus pandemic.
Straight ahead
Amazon has 26 Go convenience stores (smallest format) in several major U.S. cities, with five stores temporarily closed. The e-commerce giant has confirmed it will open a Go Grocery (supermarket format) location in Washington, DC. Whole Foods Market (big supermarket) also recently said that it plans to offer grocery pickup from 480 of its stores by the end of September. Latest introduced Amazon Fresh (hypermarket format) locations in Southern California and Chicago. It is also reportedly looking to open additional Fresh stores in the Philadelphia metro area, Seattle’s Central District and in Gaithersburg, Maryland, a suburb of Washington, D.C.
Amazon also continues to expand its technological reach in the grocery space, and began selling its Just Walk Out technology to other retailers earlier this year. Go Grocery’s cashierless Just Walk Out technology relies on a combination of computer-vision cameras, shelf sensors and machine-learning algorithms to monitor shoppers and determine their purchases.
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