MARS WRIGLEY modifies business policy in Europe

By: Trademagazin editor Date: 2022. 11. 07. 16:33

One of the biggest confectionery manufactures in the world has announced: from 2023 100% of the cocoa purchased for its direct factory operations in Europe will be verified as responsibly sourced cocoa. Popular products Snickers®, M&Ms®, Mars®, Maltesers® and Milky Way® will all be made with responsibly sourced cocoa. “Cocoa is key to our global chocolate brands and to the livelihoods of an estimated 350,000 cocoa farmers in our supply chain” – told Benjamin Guilbert, Mars Wrigley’s vice president of procurement in Europe, CIS and Turkey.