MARS WRIGLEY modifies business policy in Europe

One of the biggest confectionery manufactures in the world has announced: from 2023 100% of the cocoa purchased for its direct factory operations in Europe will be verified as responsibly sourced cocoa. Popular products Snickers®, M&Ms®, Mars®, Maltesers® and Milky Way® will all be made with responsibly sourced cocoa. “Cocoa is key to our global chocolate brands and to the livelihoods of an estimated 350,000 cocoa farmers in our supply chain” – told Benjamin Guilbert, Mars Wrigley’s vice president of procurement in Europe, CIS and Turkey.

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This article is available for reading in Trade magazin 2022/11