KOMETA has been renewed – Good food for a good life

By: Trademagazin Date: 2025. 04. 18. 11:50

Buona vita!, meaning good life, has become the slogan of the KOMETA brand, which also has Italian roots. Along with the brand, the company’s website and the packaging of its products have also been renewed. There are no changes to the product portfolio, but they have achieved further salt reduction in a significant part of their processed meat products, from the previous 25% to 30% less salt, while maintaining the previous taste experience. The renewal of the brand is being celebrated with a consumer promotion, which is also supported by a TV campaign from April 17.

KOMETA products have been in stores with new packaging in recent weeks, which already includes the new slogan, Buona vita! The renewal of the brand is supported by a TV campaign from April 17 and is also accompanied by a promotion; all those who purchase at least 1000 HUF worth of participating KOMETA products in Tesco stores between April 10, 2025 and May 7, 2025 can win money or a trip.

In line with the HonestFood approach launched by Giacomo Pedranzini, KOMETA’s Managing Director, they have further reduced the salt content of their products. 95% of the processed meat products they produce now contain 30% less salt while maintaining the usual taste experience.

Italians are famous for loving and knowing how to enjoy life. “We want to show that the foundation of a good life is good food. Buona vita! for KOMETA is where the pleasure of food meets the pleasure of life,” said Fabio Valle, KOMETA’s Sales and Marketing Director.