Renewal, dynamism, freshness – this is how Márka Üdítőgyártó Kft. started 2025

Brand manager Klaudia Pécskövi: “For us 2025 is the year of renewal and development. Márka Üdítőgyártó Kft. is committed to constant renewal, while also preserving the values that have been close to the hearts of our consumers for generations”. In this spirit the company’s Márka soft drink range is undergoing a complete image revamp, getting a fresh design that will be younger, trendier and more vibrant, while staying true to the basics. The Adrenalin energy drink product line – which is extremely popular among young people – has launched three brand new flavours: Tayberry Dragon Fruit, Pineapple Peach and Strawberry Ice Cream – the latter is making its debut as a limited edition.

But the biggest hit is perhaps yet to come – in April a true legend comes alive: Traubisoda returns in a new guise, in Grape, Blue Grape and Zero Grape flavours, in 1.75-litre PET bottle format; can versions are also coming soon. “For us the return of Traubisoda isn’t only about product development, but also a tribute to the past. For Márka this is a time of dynamic renewal – new designs, new flavours and new possibilities. We are very excited, because we feel that we have something really special to offer to the domestic soft drink market”, concludes Klaudia Pécskövi. (x)