Hungary's number one pálinka brand to be renewed
The success story of pálinka is not because of the past traditions, rather the constant premium quality. The aim of Rézangyal is to provide a reliable brand for even on international level to the consumers.
The determining player of the Hungarian pálinka culture continues its market activities in 2016 with a refreshed look and with the usual premium content. The new visual appearance of the pálinka brand fits into the company's new marketing strategy, but the brand identity remains unchanged.
In the renewal of the brand image the HEY THERE communications agency helped Rézangyal. (www.heythere.hu)
Related news
(HU) A jövőnek kell dolgozni úgy, hogy ne vegyük el a fókuszt a jelenről
Sorry, this entry is only available in HU.
Read more >A record number of entries were received for the Pálinka Bonbon of the Year-2025 competition
In Spain, annual consumer price inflation fell to 2.2 percent…
Read more >Targeting or Over-Targeting? – The New Marketing Dilemma
With billions of ad impressions, the key to marketing success…
Read more >Related news
The “Pass it Back, Brother!” spring 2025 campaign has ended successfully!
This year marks the seventh year of the ‘Pass Back,…
Read more >Bacardi opens a new chapter in the history of MARTINI®
Bacardi, a family-owned spirits company, is building on the values…
Read more >Auchan recalls smoked, sliced bacon and foie gras
Auchan has recalled smoked, sliced bacon and foie gras due…
Read more >