Hungary's number one pálinka brand to be renewed
The success story of pálinka is not because of the past traditions, rather the constant premium quality. The aim of Rézangyal is to provide a reliable brand for even on international level to the consumers.
The determining player of the Hungarian pálinka culture continues its market activities in 2016 with a refreshed look and with the usual premium content. The new visual appearance of the pálinka brand fits into the company's new marketing strategy, but the brand identity remains unchanged.
In the renewal of the brand image the HEY THERE communications agency helped Rézangyal. (www.heythere.hu)
Related news
Legal pálinka production in crisis: tax-free private distillation distorts the market
The situation of Hungarian commercial pálinka distilleries continues to deteriorate,…
Read more >Mondelēz uses AI to personalise marketing
Mondelēz is launching a new platform to improve its global…
Read more >Real-time Marketing in Focus at Mastercard’s Space4Commerce Conference
The Mastercard Space4Commerce conference will showcase how instant data, IoT,…
Read more >Related news
This year’s CO-OP Star Silver Pine and Silver Star awards have been presented
As every year before Christmas, this December, the CO-OP Star…
Read more >Thanks to Lidl customers, nearly 24 million forints in donations will be given to those in need
In two weeks, Lidl Hungary stores collected 15.5 million forints…
Read more >“From the top of the tree to the drugstore empire” – Dirk Rossmann’s autobiography is now available in Hungary
After his crime thrillers dealing with the climate catastrophe, the…
Read more >