Renewal from Mizo: New type of communication with consumers from this autumn

This year the 26-year-old brand has started a renewal process.

Beáta Harcsa
strategy and
marketing director
Bonafarm Zrt.

Strategy and marketing director Beáta Harcsa: “Several Mizo products function as iconic brands, and our large selection of products can satisfy the diverse needs of Hungarian consumers. We want to understand consumers better, and our brand communication should be able to reach new consumers.”

This autumn shoppers find Mizo products in shops in new packaging. In the focal point of the rebranding process there is a brand story that tells Mizo’s mission: understanding that each consumer is different and unique, having their own needs.

Aliz Varga
senior brand manager
Bonafarm Zrt.

Aliz Varga, Mizo’s senior brand manager: “Our new brand communication represents the core values of the Mizo brand. We believe that the differences between us make the world a better place. Mizo urges everyone to eat the things that are best for them. With our decades of expertise, we provide consumers with many kinds of high quality dairy products.”

First carton-packaged Mizo milks get a new design, receiving a more modern, stylish and somehow lighter look. Product information is highlighted on the new design. It is stressed that Mizo milks come from the “wonder farm” in Csípőtelek, so they are guaranteed to be high quality, GMO-free and Hungarian. An infographic tells this to shoppers on the milk carton. Gradually all Mizo products will receive the new look. Colour coding also helps shoppers learn about the main product characteristics, so that they can find exactly what they need from the Mizo product selection. (x)