Tesco rebrands ‘reduced to clear’ aisle
Big 4 grocer Tesco is rebranding its “reduced to clear” section allowing better visibility for customers looking to save money on items
As rising food bills push inflation to the 41-year high, the supermarket giant is overhauling its yellow sticker bay’s to make discount food more visible to customers.
The “reduced in price – just as nice” rebranded bay will be in 100 stores by Christmas, and later extended to more stores throughout next year.
The move comes as a recent YouGov survey, commissioned by the grocer found 69% of customers are actively looking for discounted items. Some 33% revealed they are searching for discounted items more regularly.
According to the grocer, meat was the most popular item in its reduced-to-clear sections, followed by ready meals, vegetables and desserts.
The news comes as Tesco launched its 2022 Christmas campaign promising to deliver an ‘affordable, joyful’ festive season for all. The new festive campaign from the UK’s largest supermarket recognises that that “joy may be in short supply at the moment” and aims to help shoppers “celebrate in style”, regardless of their budget.
Related news
Tesco is introducing cheaper own-brand products in its Expressz stores
Tesco is introducing cheaper own-brand products in its Expressz stores…
Read more >Tesco is making good progress with the sustainability project
Tesco is committed to sustainable operations and has set ambitious…
Read more >It was revealed how much Tesco’s first person earns
The CEO of Tesco, Ken Murphy, will receive a record…
Read more >Related news
In 2023, SPAR realized a turnover of over HUF 1 billion
SPAR Hungary achieved a turnover of HUF 1,023.2 billion in…
Read more >KSH: Gross average earnings were HUF 605,400 in February 2024, 14.0 percent higher than a year earlier
In February 2024, the gross average earnings of those employed…
Read more >Primark’s first domestic store will open in a month
Primark will open its doors at 10 a.m. on May…
Read more >