The renewed Dreher moves the Hungarian beer market
After more than a decade, the recipe, appearance and name of Dreher Classic, Hungary’s leading premium beer, is changing.
The Dreher Gold recipe eliminates corn flour, and now contains only 3 classic ingredients: barley salad, hops and crystal clear water. In the selection of the final taste and packaging of the renewable product inside and outside, the brand was largely based on the opinion of Hungarian consumers.
Related news
Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total…
Read more >The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low…
Read more >Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption…
Read more >Related news
Meili Vodka debuted in Hungary with Jason Momoa
One of the most awarded vodkas of the past two…
Read more >Labubu fever: Pop Mart is racing with a nearly 400% profit increase – already ahead of Mattel and Sanrio
The craze built around the “ugly-cute” Labubu figures, blind box…
Read more >8.5 million baked goods sold in one year: local bakeries, artisanal flavors, conscious choices at Kifli.hu
In the past 12 months, customers have ordered more than…
Read more >