The renewed Dreher moves the Hungarian beer market
After more than a decade, the recipe, appearance and name of Dreher Classic, Hungary’s leading premium beer, is changing.
The Dreher Gold recipe eliminates corn flour, and now contains only 3 classic ingredients: barley salad, hops and crystal clear water. In the selection of the final taste and packaging of the renewable product inside and outside, the brand was largely based on the opinion of Hungarian consumers.
Related news
Extreme summer, record heat: this is how chain stores are reacting to the heat
Budapest has never experienced such a high temperature as this…
Read more >With two mugs to survive – this is how Hungarian small breweries closed 2024
The players in the domestic small-scale beer market mostly reported…
Read more >Related news
Mondelez has inaugurated its largest solar park in Central and Eastern Europe in Székesfehérvár
Mondelez International officially handed over its new solar park on…
Read more >PENNY Hungary opened its 240th store in Mezőkövesd
The 240th store of PENNY Hungary opened its doors in…
Read more >Tons of help: donation of sanitary paper products to the most vulnerable
Vajda-Papír is providing thousands of needy children, institutions of the…
Read more >