The update of the Hungarian Advertising Code has started

By: Trademagazin editor Date: 2021. 03. 12. 11:40
🎧 Hallgasd a cikket:
After six years, the time has come to update the Hungarian Code of Advertising Ethics. In accordance with tradition, the team of MRSZ and ÖRT still form the codification working committee, and the adoption of the Code can take place after extensive consultation.

According to international recommendations, it is advisable to review the Advertising Code every five to six years. In addition, the ICC (International Chamber of Commerce) Code, which is the “ancestor” of advertising ethics codes worldwide, was updated in 2018, so it is appropriate to consider its new aspects. Compliance with domestic and EU legislation and its wording should also be examined.