Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date.
This article is available for reading in Trade magazin 2025/4.
Generation Z members spend an average of 4.6 hours a day online. They are more receptive to advertising than other generations and have very high ethical standards, which is reflected in their shopping habits too. //
Related news
Rossmann has exploded onto the e-commerce top list
Rossmann is included for the first time in the 2024…
Read more >
Omnichannel or nothing – a new direction in e-commerce
Norbert Madar, the leader of PwC’s digital commerce team gave…
Read more >
PwC E-toplist: The largest and most well-known online retailers
4 categories: largest, FMCG, Hungarian, best-known – PwC Hungary published…
Read more >Related news
Rossmann has exploded onto the e-commerce top list
Rossmann is included for the first time in the 2024…
Read more >
Introducing the AI Guide for Media and Marketing Communications
The first comprehensive Hungarian AI handbook was prepared in an…
Read more >
The country’s first indoor antenna system, which provides access to the 5G networks of all three mobile providers, was inaugurated in Allee
The multi-carrier indoor network is unique in the country, and…
Read more >
