Hungary’s most comprehensive Generation Z research published

By: Trademagazin editor Date: 2025. 03. 28. 10:27

Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date.

This article is available for reading in Trade magazin 2025/4.

Generation Z members spend an average of 4.6 hours a day online. They are more receptive to advertising than other generations and have very high ethical standards, which is reflected in their shopping habits too. //