Trademagazin > News and articles > Market News > Hungary’s most comprehensive Generation Z research published
Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date.
This article is available for reading in Trade magazin 2025/4.
Generation Z members spend an average of 4.6 hours a day online. They are more receptive to advertising than other generations and have very high ethical standards, which is reflected in their shopping habits too. //
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