First Marketing Trendbook published!

This article is available for reading in Trade magazin 2023/12-01

Marketing Trendbook 2023-24 features the thoughts of 147 leading marketing and business decision-makers in 26 sections and on over 420 pages. The publication presents the top business and professional trends and potential growth directions.

The first Marketing Trendbook

“We are proud that this publication is the result of exemplary cooperation”, told Ferenc Hinora, president of the Hungarian Marketing Association, the book’s publisher.

Zsófia Bánhegyi, who came up with the idea for the Marketing Trendbook and managed the project added: “The Hungarian marketing profession has been waiting for this book for a long time. Its timeliness is indicated by the fact that the world of marketing has perhaps changed more in the last 5 years than in the past 20 years”. //

Zsuzsanna Hermann, founding editor-in-chief of Trade magazin is also among the authors of the chapter on trade marketing

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