Gyermelyi’s new heartwarming commercial has been released

By: Trademagazin Date: 2024. 11. 20. 11:49

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Gyermelyi has launched its latest, comprehensive campaign, which draws attention to the beauty and significance of family moments spent together. The new slogan simultaneously reflects the brand’s values, quality and community-building power.

When will the campaign run, and on which platforms:

The campaign will run between September and December 2024, and it is not just based on commercials. We could meet the creatives on poles and bus stops all over the city, and they will also appear in the shows Chef of Chefs, Chef of the Kitchen and Winning Couple later this year.

Campaign goal:

A Sunday lunch, the smell of freshly steaming pasta, the family laughing together – these are the moments that bring us together. Gyermelyi is built on these moments, because eating is not just about eating, but also about celebrating togetherness. The goal is not only to strengthen the current market position, but also to build the brand in the long term and enrich people’s everyday lives along the above messages.

Message:

Gyermelyi brings people together at the table.

Creative concept:

The central element of the campaign is a lovable and light-hearted commercial directed by Gábor Herendi.

“I have already made several Gyermelyi commercials, so when I read the script, I immediately knew that we would produce a TVC that the client would really like: a kind, family, everyday story, permeated with love and good humor.”

– said the director.