Reinforced strategy, new marketing and sales directors at HEINEKEN Hungária

By: Trademagazin editor Date: 2017. 10. 25. 11:41

Heineken Hungária intends to further strengthen its position on the Hungarian beer market with a strategy based on quality and innovation and with sustainable operation, with several new leaders in several positions.

As part of its strategy, the company started a 1.8 billion forints development in Hungary in 2015, and in its plant in Sopron implements a 30 percent increase in capacity in 2017.
The warm summer of this year favored the beer companies, and market trends show a shift towards premium categories, which is beneficial for HEINEKEN Hungária, as the company has the strongest beer brands in the Hungarian market, most of them show a double digit growth this year.

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