Cyber Monday will beat Black Friday, reveals survey
When it comes to the busiest shopping day of the holiday season, one study claims the winner will be Cyber Monday, the Monday following Black Friday, and online shopping will dominate in-store retail activity.
Those are top findings from an Allocadia survey on consumer shopping plans, expectations and preferences. Allocadia is a marketing performance management provider. The study polled more than 1,000 U.S. consumers regarding online shopping.
Less than half of American consumers, 48%, do not plan to participate in Black Friday retail shopping, and 61% will shop on Cyber Monday. Last year 36% conducted holiday shopping in the store environment and just 23% expect to do the same this year, according to a press release on the survey results.
Retail Customer Experience
Related news
NRF: Back-to-school shopping kicked off early this year
Concerns about potential price hikes due to tariffs have jumpstarted…
Read more >60% of German retailers advertise on social media
Social media is playing a big role in online retail…
Read more >Delivery Platforms Important For 83% Of Businesses
Eighty-three percent of merchants view delivery platforms as essential to…
Read more >Related news
Carrefour sells Italian branch to NewPrinces Group
Carrefour has entered into a binding agreement with NewPrinces Group…
Read more >