Cyber Monday will beat Black Friday, reveals survey

When it comes to the busiest shopping day of the holiday season, one study claims the winner will be Cyber Monday, the Monday following Black Friday, and online shopping will dominate in-store retail activity.

Those are top findings from an Allocadia survey on consumer shopping plans, expectations and preferences. Allocadia is a marketing performance management provider. The study polled more than 1,000 U.S. consumers regarding online shopping.

Less than half of American consumers, 48%, do not plan to participate in Black Friday retail shopping, and 61% will shop on Cyber Monday. Last year 36% conducted holiday shopping in the store environment and just 23% expect to do the same this year, according to a press release on the survey results.

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