Stereotypes proved wrong

Kifli.hu had conducted a survey in August 2021 that proved three stereotypes wrong. The first one was that city dwellers are the biggest online shoppers: the survey has found that 59 percent of consumers living in places with fewer than 2,000 inhabitants buy food online the most.

Secondly, it isn’t consumers who are perhaps threatened by COVID-19 the most that shop from home as much as they can, because young consumers are the engine of the online sales growth. Last year Hungarians purchased groceries online 23 percent more often than a year before.

The third stereotype was that Hungarians do FMCG shopping online less often than consumers in Western Europe. Well, Kifli.hu has found that the proportion of online shoppers is 54 percent in Hungary, 43 percent in the Czech Republic, 42 percent in Germany and 39 percent in Austria. //