The Women’s Marketing Section of the Hungarian Marketing Association was established

By: Trademagazin Date: 2023. 06. 23. 11:05

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On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for more than 30 years, is also a stand for social engagement and value-creating, conscious communication. Since 85% of purchases are made by women, and the consumer habits of women are completely different from those of men, in the future the department will pay particular attention to helping companies that sell to and communicate with a female target group.

On June 20, the Women’s Marketing Section of the Hungarian Marketing Association was officially established. The Women’s Marketing Section is a professional community where company managers, decision-makers of large companies, and advertising professionals work together. The issue of the Women’s Marketing Department is also social responsibility, since if women are addressed consciously, responsibly and without manipulation in all advertising in the future, it will have an impact on the social perception of women and women’s decisions.

The new section elected Éva Pálfi, the founder of B2W, as president at its founding general meeting.