Tag "B2W"

The Women’s Marketing Section of the Hungarian Marketing Association was established

On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...

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Recent research: mostly women make decisions at the checkout

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

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