The state still spends the most on the Hungarian media market

Last year, there was no significant difference in the domestic advertising sector, compared to the previous years. Expenditure on state organizations continues to provide the basis for the growth of the Hungarian market, while market participants did not spend more on advertising last year than before 2018.

The three leading, state-run advertisers on the domestic market are the Prime Minister’s Office, Szerencsejáték Zrt., the Ministry of National Resources and the Magyar Villamos Művek Zrt. – according to the publication summarizing and analyzing the processes and trends of the Central and Eastern European advertising markets in the fifth volume of the CANnual Report.