McCafé: The coffee consumers have grown up

By: trademagazin Date: 2010. 10. 04. 00:00

According to the online survey of McCafé, which was made on the occasion of The International Day of Coffee; it is easy to make an espresso at home, but in the hospitality the most popular coffees are specialties.

More than third of the respondents are fan of drinking coffee away from home, they spend an average of 200-350 forints for a coffee. In their choice, not the price but the taste and quality play the most important role, they are looking for the experience in the coffee, and not its stimulant effect. In addition, many of them think responsibly, and are open for sustainable coffee.

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