Mastercard has increased its Valentine’s Day spending in Hungary by 1.5 times over 3 years

Valentine’s Day spending increased by 17 percent and pre-purchase purchases by more than 30 percent over the last three years, according to a study based on data from 53 countries.

Mastercard data also shows that, compared to more traditional Valentine’s Day gifts such as flowers or jewelry, experiences are becoming increasingly popular in most of the countries surveyed. For example, the total value of hotel bookings increased by 22 percent and we spent 13 percent more on airline tickets in this period (totaling 2.2 billion USD in the 53 countries surveyed).