Branded content campaign from Coca-Cola

Coca-Cola released a series of videos for the millennial generation, titled ‘SEEN’. The episodes are about the everyday life of teenagers, from the perspectives of four protagonists, Alex, Ella, Jake and Nina. It runs on Coca-Cola’s WOAH platform, which has been developed especially for teenagers. Video ads have also been supporting the series since 6 April. The 6-minute episodes utilise the latest pop hits and are basically like some kind of reality show for mobile. //