Häagen-Dazs And Pierre Hermè Launch Macaron Ice Cream Range

Full range of Häagen-Dazs X Pierre Hermé collaboration

The new range will be one of the brand’s main novelties for this summer, comprising three variants: double chocolate ganache, strawberry and raspberry, and yuzu and lemon, with the latter only available at Häagen-Dazs ice cream parlours.

Häagen-Dazs says it wants to add ‘French vibes’ to its new global launch and together with Pierre Hermé, this summer’s new offerings have been created in a global collaboration for ‘the ice cream of ice creams.’

The collaboration with Hermè was first announced in February of this year.

The campaign accompanying this launch continues to build on the global theme ‘Don’t Stop’, while highlighting the French connection – the macaron.

“The collaboration with Pierre Hermé is a perfect way to showcase the true craftsmanship of our brands,” said Manuel Garabato, director of brand development for Häagen-Dazs.

Furthermore, the brand will have a special summer menu in its ice cream parlours, comprising three drinks and an ice cream designed together with Pierre Hermé.

ESM