The majority of shoppers check whether the groceries they wish to buy are Hungarian

According to Gedeon Totth, director of the Institute of Commerce and Marketing of the Budapest Business School (BGE), every nation is patriotic when it comes to buying food products, but the level of this patriotism differs from country to country. What about Hungary? From the 550 respondents of a recent survey by the institute 41.6 percent have said that they often give priority to Hungarian products, 16 percent always do so. 37 percent said they always or almost always check the origin of products, 17.1 percent do it when first buying them and 33 percent read the product origin information only occasionally.

Gedeon Totth
director
Institute of Commerce and Marketing of the Budapest Business School (BGE)

BGE’s research has found that the Hungarian Product and the Domestic Product markings are the best-known special markings: 94 percent of those who check a product’s origin know the former and 88.3 percent have already purchased a product that bears the marking. //