Hungary ranks second on global list of cheap holiday resorts

By: trademagazin Date: 2007. 11. 27. 00:00

Taking the country's marketing Hungarian experts appreciated this qualification. Tourism service providers were less happy, the index reflected a decline in their profitability.

 Hungary has advanced eight places since last year, overtaking its old regional rival, the Czech Republic according to the Country Brand Index (CBI) 2007, compiled by the FutureBrand and Weber Shandwik marketing companies annually, Világgazdaság said. According to this year's CBI, Australia once again earned the spot as the world's top country brand, with the United States ranking second and the United Kingdom ascending to third.

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