A Hungarian specialist is the marketing director of Friesland UK

By: STA Date: 2022. 10. 27. 17:16

A Hungarian specialist takes over the position of marketing director at the headquarters of FrieslandCampina’s English subsidiary. In his new position, Dániel Nyeste-Kállay will be responsible for the entire brand marketing activity as the senior manager of the English subsidiary.

Daniel Nyeste_Kállay marketing director, FrieslandCampina UK&I

From October 2022, Dániel Nyeste-Kállay will take over the position of Marketing Director at the UK and Ireland subsidiary of FrieslandCampina, one of the world’s largest dairy companies. The successful professional work played a significant role in Nyeste-Kállay’s appointment, during which two domestic brands with a great tradition, such as Pöttyös and Milli, achieved strong market leadership positions in the past decade. The manager, who continued his career in the United Kingdom, has been working for the company for 19 years, since 2011 he has held the position of marketing director of FrieslandCampina Hungária Zrt, before that he worked in various marketing management positions, and between 2016 and 2018 he expanded his experience as a sales director. The Hungarian specialist’s work has significantly contributed to the significant business and market success of domestic and international brands such as Pöttyös, Milli, Landliebe, Completa and Frico manufactured and distributed by the domestic subsidiary in the past decade.

He has extensive experience

Dániel Nyeste-Kállay started his career at the Kraft Jacob Suchard company, then continued as Senior Brand Manager at the domestic subsidiary of Heineken. After that, he joined today’s FrieslandCampina Hungária Zrt., where he gained experience in almost all important marketing and sales positions.
– According to my professional understanding, brand value and business results cannot exist without each other. I have always considered myself a businessman with a strong marketing mindset. We built Pöttyös and Milli, which are among the most popular brands in Hungary, in such a way that the company behind them underwent a significant transformation during their continuous development, said Dániel Nyeste-Kállay, who will hold the position of marketing director of Friesland UK&I from October 2022, in connection with his appointment.

Tradition and modernity

Thanks to continuous innovation, Pöttyös and Milli offer consumers an extremely wide and ever-growing range of processed dairy products, including curd-based desserts and snacks, sandwich creams, creams, and milk-based drinks. Based on the quality raw materials of Hungarian milk producers and half a century of tradition, millions of Hungarian consumers enjoy the product range with high added value.
– I am sure that Dániel Nyeste-Kállay, with his dedicated professional work and value-oriented approach, will do successful work creating business value in the UK market as well. Thank you for your work so far and I wish you much success on the international stage – said Péter Szautner, CEO of FrieslandCampina Hungária Zrt.