Magazine: A haircut for special occasions every day

When the cold weather comes, women start wearing caps, hats and hoods, which is a real nightmare for many of them as they might ruin their haircut. Obviously, in the cold months different hair care products have to be used than in the warm ones. According to Anita Boros, PR manager with Procter&Gamble their products offer targeted solutions for both women and men, to find the best products that suit their needs.

Zsuzsa Sipos, senior brand manager of Henkel Beauty Care opines that it is characteristic of autumn hair care to regenerate the hair after the summer holiday after the detrimental effects of strong sunlight, seawater etc. Gabriella Horváth, franchise and marketing manager with Herbária Zrt. says using their products (Bánfi, Csalán, Bojtorján) cannot be tied to seasons; the special products of the company are herb-based and traditional. Hair is a category that is typically grouped into three subcategories: care, styling and colouring. Shampoo is the biggest segment of the care category, followed by conditioner. In the styling category we find lacquer, gel, foam, glitter and other products. Henkel experts’ view is that in the styling category brand loyalty is more characteristic than among hair care products; in the latter consumers are really willing to try new products, especially shampoos. In the winter intensive moisturising effect is very important with both shampoos and conditioners. Procter&Gamble’s Wella Pro Series Moisture collection guarantees intensive care and shiny hair and Wellaflex products are also perfect when it comes to hair styling. After more than 7 years of research Pantene’s experts redefined the three hair types (thin, normal and thick) according to physical and chemical characteristics, proving that each of them has different needs. Herbária products: because of their special characteristics the company’s customers form a stable group which is not influenced by trends. Pantene product lines do not only consist of shampoo and conditioner but also feature special serums and other hair care agents for different hair types, so it is worth buying complete product families for full 4-step hair care. In connection with the head&shoulders product range it is important to know that Pro Clean technology, with the help of ZPT particles removes dandruff and prevent dandruff formation. New head&shoulders shampoo scents are ‘multi-layered’, therefore they resist temperature changes and humidity to preserve morning freshness. According to Henkel’s experts, innovation and fashion are the two most important drivers of the hair category. Therefore in the autumn Henkel came out with something new in the hair care and styling category on the Hungarian market. Schauma Lightweight is a product family for treating thin hair that lacks shine. Schauma Cotton Fresh is shampoo for dry hair, while the Gliss Kur product family has a new version, which uses the Marrakesh Oil and coconut extract to care for normal hair. Among Syoss products Oleo Intense products were added to the portfolio: they make hair shiny and flexible. Herbária has its own loyalty point collecting programme, targeting the customers of the country’s 80 Herbária shops. The company website features product information, prize games and a webshop, while the Facebook page also has interesting product information and news on current events.