Magazine: METRO: Truly impressed

METRO Hungary, the food supplier of the chef contest’s Hungarian final and Bocuse d’Or Europe, promotes the two events in a very special way: they sent food packs with the most important cooking ingredients – among them the main ones, venison and sterlet (with caviar) – to the journalists who said yes to documenting the process of preparing them and sharing it online. Multifunctional marketing communication at its best! Metro even invited journalists to a collective cooking event, where the Hungarian final’s contestants, István Volontér and László Szabó prepared their dishes.