Magazine: More tricks!

Website businessinsider.com collected psychological tricks that US restaurants use to make guests spend more money: =On the menu describe the dishes using brief sentences.=Tie the dishes to family-type characteristics, e.g. ‘Granny’s rice soufflé’=Use names that are characteristic of nations or geographical locations.=On the menu use prices such as HUF 2,900 and avoid the HUF 2,990-type pricing that is used in shops. =Use illustrations on the menu.=Feature pricy dishes on the menu – guests won’t find the other ones expensive at all!=Play classical music at low volume: guests will tend to select more expensive dishes