A new independent online supermarket Macai has launched in Italy, which claims to be the ‘first 100% digital supermarket’ in the country, reports the daily Corriere della Sera.

The product assortment offered by the platform is similar to that of classic supermarkets and includes bread, pasta, milk, eggs, meat, fish, sweets, snacks, wines, beverages, frozen food, fruit, vegetables, as well as children’s’, home care and personal hygiene items.

The company offers over 2,000 products with guaranteed delivery within 24-48 hours and will be initially available in the cities of Milan and Turin, the report said.

ESM