SIAL China: the Hungarian exhibitors are satisfied

“Size does matter” – the official press release of Asia's largest food exhibition states, and the numbers are truly impressive: 2,734 exhibitors of 87 countries and regions presented their products to more than 55,000 visitors from 110 countries in Sanghai.

The Hungarian presence was organized by the Agricultural Marketing General Directorate of the Hungarian National Tourist Office (Magyar Turizmus Zrt.). With the support of the MT Zrt. eight Hungarian companies appeared at the prestigious food muster.

According to the unanimous opinion of the Hungarian exhibitors a company can successfully enter the Chinese market after several years of systematic basis work with continuous exhibition presence. In addition the product also needs a “story” ie the unique character of the product should also be designed.