Szerencsejáték Zrt. strengthens its position with lottery islands

– What is the business idea behind the creation of the new sales outlets?

– Our objective is to get closer to our players, while maintaining the familiar playing experience. We believe that these island-like sales outlets provide easier access for customers. We looked for locations with high foot traffic, where our presence would fit naturally into the everyday shopping environment. The first new-style lottery outlet will open in the Interspar in Kaposvár.

– How fast do you plan to expand the network?

– With the closed island concept, we wish to benefit our players living in rural areas. We believe that these will bring the retailer and our games closer to the bettors, by providing players with a more comprehensive overview of our portfolio.

– What was the basis for your decision to introduce the new format?

– The decision was primarily made in response to player demand and taking into account economic considerations: where we previously used to sell on 60m2, we now sell on 6m2.

– What business objectives does this new form of selling serve?

– We are confident that this new type of sales point, the closed island concept, will contribute to revenue growth while creating opportunities to reach and attract new customers. The first such units will open as part of our own network, but we don’t rule out making this format available in our partner network in the future. (x)