Lidl: from hard discounter to market-leading retailer

Currently 210 stores with more than 261,000m2 floor space are waiting for customers. The logistics background has been gradually expanded too, so Lidl now has a warehouse network of around 200,000m2.

A key player in the Hungarian economy

“Last year our sales revenue reached HUF 1,151 billion. We are proud to have been ranked No.1 in the FMCG sector in terms of annual sales in Trade magazin’s top list for the fourth year in a row, and at the moment we have a market share exceeding 20% in Hungary”, says Zita Szlavikovics, CEO of Lidl Magyarország. She adds that Lidl’s economic role goes far beyond this, as in the last 5 years the discounter contributed a total of HUF 1,219 billion to the value generated by the national economy. Lidl Magyarország’s direct tax payments represented a sum of HUF 765.8 billion and in total the chain’s output accounted for more than 1.3% of the GDP in 2023.

The biggest food exporter

“Thanks to our Lidl for Hungarian Suppliers programme, we now work with 487 domestic suppliers and offer more than 4,500 Hungarian products to our customers. Our Hungarian supplier partners are growing with us, and together we haven’t only created new products and jobs, but our long-term thinking has also enabled our suppliers to build on this and start new investments”, explains head of purchasing Zoltán Nepp. In the 2023 financial year Lidl was the biggest exporter of Hungarian products in the food retail sector, in the value of HUF 135 billion. (x)