Lidl: more and more people against food waste

Seven buyers out of ten prefer to spend more money in a store that fights against food waste; 77 percent of them buy as much food as they will certainly use during the shelf life – according to Lidl’s online research involving 13,500 customers.

The survey was conducted by Lidl Magyarország in connection with the domestic introduction of Lidl’s International Fruit and Vegetable Purchasing Guidelines that were introduced on 1 February. The regulation places particular emphasis on avoiding food waste and destruction.